FOR IMMEDIATE RELEASE

EXIT REALTY IS #1 “New” NATIONAL FRANCHISE BRAND

SAYS NEW REPORT

According to the 2007 edition of the Swanepoel Trends Report that was published last quarter of "07", EXIT Realty is ranked as the leading “New” National Real Estate Franchise brand, ahead of Help-U-Sell, Weichert Realtors, Sotheby’s Real Estate and Avalar. It is also the fastest growing realestate franchise company in the history of Real Estate.

Founded in 1996 in Ontario, Canada by Steve Morris, EXIT Realty entered the USA only six years ago. Today with 1,300 franchisees and over 47,000 agents EXIT has become one of the 10 largest real estate companies in Northern America.

Widely accepted as the leading publication on change and trends in the real estate industry, the 159-page Swanepoel Trends Report for 2007 provides a thorough examination of the top 10 trends shaping the industry, its participants and the way houses are bought and sold.  According to the Report more than 55% of all real estate transactions are done through a real estate company affiliated with one of the 20 national real estate franchises.

Franchising was introduced to the real estate industry three decades ago and since that time it has surged ahead as the most successful business model of all time, states the Report. Furthermore, Swanepoel noted that “similar to the way RE/MAX reshaped real estate brokerage in the 70s and 80s, it appears that EXIT is ordained to re-engineer the real estate broker/agent relationship during the first decade two decades of the 21^st century.”

“Stefan is always right on track with his analysis of the industry and we are delighted to be recognized,” says Tami Bonnell, President of EXIT Realty. “We have paid out over $130 million in single-level residuals and are revolutionizing the real estate business,” she added.

For more information about EXIT Realty visit www.exitrealty.com and for details on the 2007 Swanepoel Trends Report visit www.retrends.com